Editor's note: Location is key to monetizing mobile ads, ThinkNear chief executive Eli Portnoy wrote in a guest post for us yesterday. Now James Hritz weighs in with some further thoughts on the matter, focusing on how app publishers view the matter. He's a veteran monetization specialist who worked at Fox for years, and is now the Vice President of monetization at Tunewiki. Interesting and thoughtful mobile monetization article by Eli Portnoy. Sure, Eli speaks a lot of truth about the current state of advertising in mobile and for advertisers, geo-targeted local ads seems like nirvana. The real challenge is going to be for mobile publishers and the nature of their inventory.
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